At the Ballarat Library, in the Australiana Research Room, we keep a copy of the Ballarat Courier newspaper which is always open to the page dated 100 years ago. At the moment when you read through it there are stories about the War beginning in Europe and stories a bit closer to home such as the
70th Infantry leaving Ballarat. These stories are sprinkled throughout the newspaper but one thing that stuck out in the newspaper this week was the advertising. Not just the advertisements but the wording that was being used. 'War on Tailoring', 'Miller's great attack. All new goods surrender', 'War versus Furs'. It seems the War was making for some good advertising.
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| The Ballarat Courier, 29 August 1914 (accessed online) |
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| The Ballarat Courier, 29 August 1914 (Accessed online) |
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| The Ballarat Courier, 29 August 1914 (Accessed online) |
If you would like to look at the Ballarat Courier from 1914 you can
access it online via the National Library Australia at TROVE, or if you would like to look at a hard copy come on in to the Ballarat Library.
Advertising in newspaper
ReplyDeletehas been around longer rather than other form of advertising, we all see today and newspaper Advertising is still the first big kind of advertising that every businesses think about doing this.